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2013 PRSA Southwest District Conference
June 5 - 7, 2013
Public Relations Society of America (PRSA) Austin was chosen to host the 2013 PRSA Southwest District Conference and Dana was appointed co-chair for the event. This three-day conference, hosted in June 2013, brought in more than 180 attendees, 35 speakers and 19 sponsors. Katherine McLane, Vice President for Communications and External Affairs for the LIVESTRONG Foundation, and Dave Lieber, 38 year journalist veteran and current Watchdog columnist for Dallas Morning News, were the keynotes for the event. Under Dana's leadership, the PRSA Southwest District Conference made money for the first time ever! Based on surveys given to all attendees, speakers, sponsors and volunteers the conference was a complete success.
In the yearlong planning process, Dana rallied 30+ volunteers to serve on various committees including sponsorship, speakers, promotions, social media, special events, hospitality and more. Not only did she manage these committees and set up monthly meetings, she was also very hands-on and offered creative and strategic ideas that helped aid in the conference's success, all while working with a shoestring budget.